I’m Dan Knowles and I believe that everyone in an organisation is impacted by social media therefore everyone should feel comfortable using it; especially when talking about the business.

The buying journey starts online and understanding it is vital. If you want to be visible during your potential customers buying journey then you need to have digital visibility. I work with sales teams to show them how LinkedIn has changed the buying journey, marketing teams to see how they can create content people want to read and staff to amplify the brand messages.

I specialise in working with Higher Education and Large SMEs. I am known as the in-house social media expert at Lancaster University where I also support students with their employability journey through social media.

Clients include:

Lancaster University

Staffordshire University

University College Birmingham

AM Services Group

The Borough Group of Pubs


My signature course is The Hidden Secrets of LinkedIn. The course provides delegates with an understanding of how effective LinkedIn use can help drive new business and career opportunities.


Blog at WordPress.com.

Up ↑